To be an International brand of high quality and reliability values that helps make the consumer’s life easy and helps them LIVE FREE
Dutch and Habro’s journey commenced in 1993 with a resolute vision of becoming a world-renowned name in the consumer goods industry. Firmly anchored in our company vision, we have consistently emphasized the pursuit of excellence through extensive Research and Development (R&D) and a consumer-centric approach. These core principles have allowed us to amass a vast and loyal consumer base over the years, all while maintaining an unwavering commitment to delivering high-quality products.

:Our Vision:
As we venture into the future, our aspirations reach even greater heights within the realm of the consumer goods industry. We are dedicated to setting the highest standards, driven by our firm belief in our company vision. Our mission is clear: to provide the world with a range of affordable, eco-friendly, and user-friendly products. These products are not merely designed to simplify the lives of consumers; they are also crafted to enhance the well-being and comfort of their loved ones, ultimately enabling them to “LIVE FREE.”
These fundamental areas of focus, coupled with our unyielding determination, have not only solidified our bonds with consumers but have also illuminated the path toward sustainable business growth. Our growth is intrinsically linked to our vision, and as we strive to make the lives of our customers easier, we concurrently secure our place as a trusted and respected player in the consumer goods industry.
Beyond our commitment to providing top-tier products and services, Dutch and Habro is deeply committed to making the world a better place. This extends beyond our company vision, driving us to be a socially responsible corporate organization. We view ourselves as stewards of the environment in which we live, and we continuously strive to protect and preserve it for current and future generations.
In every step we take, in every product we create, and in every endeavor we pursue, our company vision remains our guiding light, empowering us to fulfill our mission and make a positive impact on the world. We are not just a company; we are a force for change, dedicated to enabling everyone to “LIVE FREE” while promoting the well-being of our planet and its inhabitants.