Since 1933, Dutch and Habro have lived by its four basic values. We stand by these values, we respect these values and we practice them as much as we preach them. Our values are not just a tradition, but also a fundamental understanding. In our culture at Dutch and Habro, we imbue the following values:


Dynamic
Being a dynamic organization which constantly focuses on the consumer needs and help the stakeholders LIVE FREE

Vibrant
Ensure a lively presence in the consumer world and the corporate world to make life interesting and energetic

Convenient
Strive to be a brand that resembles convenience for the consumers and stakeholders alike

Efficient
Efficient solutions and strong R&D to create sustainable products and services which give back to the environment and let Mother Nature LIVE FREE